Wednesday, May 12, 2010

Donors On A Rise In Asia; China Tops the Donor List

The numbers of people donating money towards a cause are rising in Asia. As per the latest figures people in China are donating the most.

Philanthropic activities are on a rise in Asia. Observers say this trend is also due to the rise in the earnings of people.

A lot of organizations benefit by giving donations, they get tax benefits but in addition also build up a reputation in the eyes of internal and external publics. It acts like a branding exercise as well.

In the month of April a massive earthquake struck Qinghai province and donations poured in huge numbers, maximum sum came from China’s richest people.

As per the figures of the Hurun Philanthropy List, the country's top 100 philanthropists donated an average of US$33 million each over the last five years; this amount is 4% higher than last year.

FLIP successfully organized a Corporate Philanthropy quiz night to raise funds for Happy Faces Charitable Trust aiming chronic illness support. Visit http://www.flip.gi for more information.

Financial services firm UBS has doubled its philanthropy staff in the past 18 months.
Some observers say the market is still emerging from the recession set back and most of the companies have a bad reputation in the minds of the people. They want people to accept them positively. Giving donations to charities is one of the easiest ways to attract attention as there are not many around who want to help the needy.

Not just money donations companies are thinking economically as well. They are also taking up initiatives like providing clean drinking water to villages or sponsoring a child’s education.

A lot of countries are offering tax benefits to organizations involved in charitable activities. There are also a lot of schemes where in the employees can also get tax benefits by donating a small part of their income. The employees also get a feeling of getting involved in philanthropy.

Philanthropy has its own monetary benefits for people but it is an activity which requires the passion to serve others. There are millions of people earning fortunes but not even half of them want to divert their money for a noble cause. The ones who are doing this generous work in any form know that it is not the amount that matters but the thought that counts.

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